Responsibilities
Media Relations:
° Initiate regular contact with business media and other senior-level influencers
° Research and understand their interests, needs and preferences in order to provide value-added service to influencers, to brief clients, and to ultimately build relationships
° Reactively answer influencer questions, coordinate requests for product and interviews, and provide insightful information
° Facilitate influencer meetings, lead media tours and/or public relations events. Provide clients with briefing prior to as well as constructive performance feedback after the interview
° Oversee the team’s service to industry influencers and inspire them to learn more and expand their knowledge
° Read key media outlets daily. Share findings and implications for the business with your client and team
° Be active in the social media space: contribute to the skills of the team and actively seek opportunities to build client confidence and ability in this area.
Client Service:
° Play integral role in PR planning process, ensure that plans integrate with other PR plans in client organisation, and proactively adapt plan to reflect change to business and market
° Manage clients overseeing different geographic regions
° Manage client satisfaction. Hold regular meetings and/or maintain regular phone or written contact to keep key clients apprised of WE work progress, address issues that appear and solicit feedback from clients, and assess PR results against client expectations. Manage the development of client scorecards and resulting actions. Oversee client reporting
° Be the primary client contact: provide counsel to key clients and serve as a resource to clients, based on knowledge of the client’s industry, technology and major products; competitors’ products and strategies; and emerging technology and industry trends/issues
° When called for, manage crisis communications. Anticipate potential challenges and develop a plan to put forth appropriate positioning to minimise negative perception
° Brainstorm new approaches, recognising when situations may call for non-traditional PR approaches
° Anticipate potential PR challenges, identify opportunities, develop solutions and “Sell” and negotiate these ideas
° Assist the GM with forecasting and tracking of budgets across clients. Keep clients appraised of financial performance on accounts, flagging over servicing where necessary
° Seek opportunities to leverage agency services and identify new business opportunities with existing clients.
Agency Business:
° Understand and meet guidelines on best business practices including utilisation, daily timesheets, accurate billing, timely expense reports, etc.
° Make presentations to groups of all sizes – both client and agency, small and large, formal and informal.
° Lead agency learning forums to share knowledge and increase leadership experience.
° Participate in professional development opportunities for personal continued growth.
° Participate in agency projects and initiatives to develop skill set as required
Content Generation:
° Own the writing activities on the account
° Effortlessly compile content such as: briefing documents, blog posts, press releases, proposals, and resentations
People Management:
° Coach and motivate your immediate team
° Supervise a team typically made up of AEs, ACs and interns
° Identify learning opportunities for team members on media relations, client service, strategy, and agency business.
° Contribute to team and agency recruiting efforts by posting jobs, interviewing and providing timely evaluation.
Competencies:
° Change Management:
o Manages and embraces change effectively; open to new ideas and ways of doing things; patient in ambiguous situations, demonstrates flexibility based on the situation at hand.
° Decision Making/Judgment:
o Makes well-informed decisions that meet team, agency and client objectives. Takes a broad agency perspective in making effective decisions based upon the appropriate analysis, wisdom, and experience. Makes sound decisions that result in the desired outcomes for the organization and/or the client.
° Delegation:
o Appropriately delegates work to direct reports; is comfortable delegating both routine and important tasks and decisions; shares both accountability and responsibility.
° Innovates New Ideas/Creativity:
o Exercises a fundamental willingness to learn; identifies imaginative and resourceful solutions to problems; thinks outside the box; knows there are better ways to do things and seeks opportunities to explore different solutions.
° Knowledge Sharing:
o Increases knowledge and proficiency of the team and the agency; shares knowledge with others freely; shows willingness to take risks and shares learnings with others; embraces a mentor/coach attitude regardless of their role.
° Manage People:
o Manages and coaches direct reports effectively; establishes clear goals and objectives and monitors performance regularly; provides clear and timely feedback which includes timely performance reviews; confronts and redirects performance issues.
° Planning Skills:
o Shows consistent attention to the tactical needs of the business in planning, budgeting, forecasting, utilization and/or resource planning/productivity, accurately scopes out length and difficulty of tasks and projects; breaks down work into process steps and assigns the necessary resources.
° Presentation Skills:
o Presents ideas in a clear, impactful and results oriented way. Energetic and well-prepared in presentation style; communicates clearly and to the point. Gains buy-in from stakeholders. Prepares clear, concise written documents, while tailoring the communication to a particular audience. Manages presentations to high profile audiences while presenting effectively, negotiating successfully, diffusing tense situations and maintaining a sense of composure and credibility.
° Results Orientation:
o Can be counted on to meet and/or exceed goals successfully; is consistently a high performer; steadfastly pushes self and others for results; maintains an attention to detail while delivering results; plans for, generates and measures PR results.
° Story Telling:
o Communicates the client’s story and manages to its optimal conclusion.
° Strategic Thinking:
o Provides clients with PR counsel based on good business thinking; scans the business environment to identify information critical to long term planning, and develops strategies which provide a competitive advantage; can anticipate future consequences and trends accurately; is future oriented and can articulate pictures and visions of possibilities and likelihoods
° Team Building:
o Works effectively and efficiently as a member of a team and has clear understanding of the value of a team; readily collaborates with others and recognizes the value of teammate’s contributions.
Media Relations:
° Initiate regular contact with business media and other senior-level influencers
° Research and understand their interests, needs and preferences in order to provide value-added service to influencers, to brief clients, and to ultimately build relationships
° Reactively answer influencer questions, coordinate requests for product and interviews, and provide insightful information
° Facilitate influencer meetings, lead media tours and/or public relations events. Provide clients with briefing prior to as well as constructive performance feedback after the interview
° Oversee the team’s service to industry influencers and inspire them to learn more and expand their knowledge
° Read key media outlets daily. Share findings and implications for the business with your client and team
° Be active in the social media space: contribute to the skills of the team and actively seek opportunities to build client confidence and ability in this area.
Client Service:
° Play integral role in PR planning process, ensure that plans integrate with other PR plans in client organisation, and proactively adapt plan to reflect change to business and market
° Manage clients overseeing different geographic regions
° Manage client satisfaction. Hold regular meetings and/or maintain regular phone or written contact to keep key clients apprised of WE work progress, address issues that appear and solicit feedback from clients, and assess PR results against client expectations. Manage the development of client scorecards and resulting actions. Oversee client reporting
° Be the primary client contact: provide counsel to key clients and serve as a resource to clients, based on knowledge of the client’s industry, technology and major products; competitors’ products and strategies; and emerging technology and industry trends/issues
° When called for, manage crisis communications. Anticipate potential challenges and develop a plan to put forth appropriate positioning to minimise negative perception
° Brainstorm new approaches, recognising when situations may call for non-traditional PR approaches
° Anticipate potential PR challenges, identify opportunities, develop solutions and “Sell” and negotiate these ideas
° Assist the GM with forecasting and tracking of budgets across clients. Keep clients appraised of financial performance on accounts, flagging over servicing where necessary
° Seek opportunities to leverage agency services and identify new business opportunities with existing clients.
Agency Business:
° Understand and meet guidelines on best business practices including utilisation, daily timesheets, accurate billing, timely expense reports, etc.
° Make presentations to groups of all sizes – both client and agency, small and large, formal and informal.
° Lead agency learning forums to share knowledge and increase leadership experience.
° Participate in professional development opportunities for personal continued growth.
° Participate in agency projects and initiatives to develop skill set as required
Content Generation:
° Own the writing activities on the account
° Effortlessly compile content such as: briefing documents, blog posts, press releases, proposals, and resentations
People Management:
° Coach and motivate your immediate team
° Supervise a team typically made up of AEs, ACs and interns
° Identify learning opportunities for team members on media relations, client service, strategy, and agency business.
° Contribute to team and agency recruiting efforts by posting jobs, interviewing and providing timely evaluation.
Competencies:
° Change Management:
o Manages and embraces change effectively; open to new ideas and ways of doing things; patient in ambiguous situations, demonstrates flexibility based on the situation at hand.
° Decision Making/Judgment:
o Makes well-informed decisions that meet team, agency and client objectives. Takes a broad agency perspective in making effective decisions based upon the appropriate analysis, wisdom, and experience. Makes sound decisions that result in the desired outcomes for the organization and/or the client.
° Delegation:
o Appropriately delegates work to direct reports; is comfortable delegating both routine and important tasks and decisions; shares both accountability and responsibility.
° Innovates New Ideas/Creativity:
o Exercises a fundamental willingness to learn; identifies imaginative and resourceful solutions to problems; thinks outside the box; knows there are better ways to do things and seeks opportunities to explore different solutions.
° Knowledge Sharing:
o Increases knowledge and proficiency of the team and the agency; shares knowledge with others freely; shows willingness to take risks and shares learnings with others; embraces a mentor/coach attitude regardless of their role.
° Manage People:
o Manages and coaches direct reports effectively; establishes clear goals and objectives and monitors performance regularly; provides clear and timely feedback which includes timely performance reviews; confronts and redirects performance issues.
° Planning Skills:
o Shows consistent attention to the tactical needs of the business in planning, budgeting, forecasting, utilization and/or resource planning/productivity, accurately scopes out length and difficulty of tasks and projects; breaks down work into process steps and assigns the necessary resources.
° Presentation Skills:
o Presents ideas in a clear, impactful and results oriented way. Energetic and well-prepared in presentation style; communicates clearly and to the point. Gains buy-in from stakeholders. Prepares clear, concise written documents, while tailoring the communication to a particular audience. Manages presentations to high profile audiences while presenting effectively, negotiating successfully, diffusing tense situations and maintaining a sense of composure and credibility.
° Results Orientation:
o Can be counted on to meet and/or exceed goals successfully; is consistently a high performer; steadfastly pushes self and others for results; maintains an attention to detail while delivering results; plans for, generates and measures PR results.
° Story Telling:
o Communicates the client’s story and manages to its optimal conclusion.
° Strategic Thinking:
o Provides clients with PR counsel based on good business thinking; scans the business environment to identify information critical to long term planning, and develops strategies which provide a competitive advantage; can anticipate future consequences and trends accurately; is future oriented and can articulate pictures and visions of possibilities and likelihoods
° Team Building:
o Works effectively and efficiently as a member of a team and has clear understanding of the value of a team; readily collaborates with others and recognizes the value of teammate’s contributions.
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